Media Buying Agency Brisbane

Your ads, in the right place at the right time.

MBAB connects Brisbane and Australian businesses with premium placements across the country's top TV, radio and digital platforms — backed by insider knowledge and years on both sides of the media desk.

Mihaela Coliba – MBAB Founder
Connected to
Seven Network Nine Network Network Ten Southern Cross Austereo 2CC Canberra Radio Digital & BVOD
What We Do

Strategic media placement,
not guesswork.

01
TV Media Buying

We negotiate and place your campaigns across Australia's major free-to-air networks — Seven, Nine and Ten — securing premium spots in the shows your audience actually watches, at rates that reflect real buying power.

02
Radio Advertising

From drive-time slots to weekend programming, we place your brand on Southern Cross Austereo, 2CC and affiliated stations with the timing, frequency and audience fit that drives real response.

03
Digital & BVOD

Extend your reach onto Broadcaster Video on Demand — 7Plus, 9Now, 10Play — and connected digital channels, targeting audiences that have moved beyond traditional appointment viewing.

04
Campaign Strategy

Before a single dollar is spent, we map the right channels, dayparts and audience segments for your goals. Strategy first, placement second — every time.

05
Budget Optimisation

Working with budgets of all sizes, we ensure maximum audience delivery per dollar. Our network relationships and scheduling expertise mean you get more reach than going direct.

06
Reporting & Insights

Transparent post-campaign reporting across reach, frequency and delivery — so you see exactly where your investment went and how it performed.

Mihaela Coliba – MBAB Founder
About

Meet Mihaela Coliba

Founder & Principal Media Buyer

Mihaela Coliba brings something rare to media buying: she has worked on both sides of the camera and both sides of the media desk. As a journalist, TV presenter and commercial actress, she understands how media is made — and as a seasoned advertising sales professional, she knows exactly how to buy it.

With over seven years in advertising sales at Prime Media Network and Capital Radio, Mihaela built direct relationships with Australia's major networks and understands how schedules, ratings and audience flow work in practice — not just in theory.

She founded MBAB to give Brisbane businesses access to the insider knowledge previously only available to large agencies.

7+ years, Advertising Sales — Prime Media Network & Capital Radio
Journalist, TV presenter & reporter
TV commercial actress — Makin Mattress, Sleep Now, Antica Persia & more
Direct connections to Seven, Nine, Ten, SCA and Capital Radio
Proven on Screen

Mihaela has been in the ads
she now helps you place.

Her experience as a TV commercial actress isn't just a credential — it means she understands production, audience attention and what makes a placement land. Below are campaigns Mihaela appeared in, aired on Australian broadcast television.

Makin Mattresses TVC — title card
Makin Mattresses Bellissimo TVC
Makin Mattresses TVC — sale signage
7News Brisbane studio appearance
Makin Mattresses TVC — Australian made
Sleep Now TVC
Makin Mattresses TVC — title card
Makin Mattresses Bellissimo TVC
Makin Mattresses TVC — sale signage
7News Brisbane studio appearance
Makin Mattresses TVC — Australian made
Sleep Now TVC
Makin Mattress — Hero TVC
"There's Two Ways to Make a Mattress"
Makin Mattress — Bellissimo TVC
Makin Mattresses Bellissimo Commercial
Sleep Now — TVC Sample
Sleep Now Brand Commercial
Antica Persia — TVC Sample
Antica Persia Brand Commercial
Ad Reach Simulator

See what your budget
could actually reach.

Enter your budget, choose your channels and timeslots, and see your estimated audience reach across Australian TV and radio. Use it as a starting point — then let Mihaela build the real plan.

$5,000 / week
Your Estimated Campaign Performance
Total Impressions
Unique Reach
Ad Spots
Cost per 1,000

Estimates based on Australian broadcast industry audience benchmarks. Actual results vary by market, season and placement strategy. Contact MBAB for a tailored media plan.

Audience Heatmap

When is Australia
watching?

TV and radio audiences vary dramatically by day and time. This heatmap shows relative audience size across the week — hover over any cell to see what's on and who's watching. The darker the cell, the bigger the audience.

Network:
Smaller audience
Larger audience
Testimonials

Words from those who've
worked with Mihaela.

"

I have no hesitation in recommending Mihaela Coliba to anyone who wishes to deal with a thoroughly meticulous, honest, trustworthy, capable, professional, motivated, caring and inspiring individual.

Michael Jones
CEO, 2CC Canberra Radio
"

I highly recommend Mihaela. I organised a TV Ad campaign for a government grant funded program and I relied heavily on Mihaela's experience and knowledge in organising the campaign throughout.

Jim Demitriou
Marketing Manager, Aboriginal Health
"

Mihaela spent five years working with Makin Mattresses brand and she managed multiple campaigns across several Australian markets helping us to get our message all over the country. She has a sound knowledge of the industry and is highly motivated to succeed.

Nicki Petersen
Marketing Manager, Makin Mattresses
Let's Talk

Ready to place your brand
in front of the right audience?

Whether you have a clear brief or just a budget and a goal, Mihaela will help you build a media plan that makes sense. No jargon, no lock-in — honest advice from someone who knows the industry inside out.

Location
Brisbane, Queensland, Australia
Phone
✓ Thank you for reaching out. Mihaela will review your enquiry and be in touch within one business day.